A new frame is created every time the user modifies a previously set value (for instance, the user changes the destination). Each package proposed by the wizard also creates a new frame. Frame changes represent the amount of exploration done by the user. The average number of frame changes per dialogue is 3.58, for an average of 6.71 frames created. This shows the variety of behaviours encountered in this dataset: some users will pick the first offer that looks good whereas others will consider different options before picking one.
Notice: Hotel names are not genuine and are not associated with actual hotels. Any resemblance to an actual hotel, past or current, is entirely coincidental.